Cielo e Terra was founded in 1908. The Cielo family of vineyards grew from the terroir in the Valle del Chiampo (in the Casa Defrà Estate) and the Cielo family. Giovanni Cielo was the first to start growing grapes there. In the 1930s, the business was continued by one of Giovanni's sons, Pietro Cielo, the only family member who stayed in Montorso. His strong bond with the region and the terroir ensured that he continued the family tradition. In 1962 the third generation came to the helm. Three of the 8 sons of the second generation continue the business. It is now the fourth generation's turn, consisting of Luca and Pierpaolo Cielo who have taken over the business. Since their arrival, Cielo e Terra has been one of the leaders of large-scale trade in Italy. The Cielo family continues to innovate and increase in quality.